We believe that kids who have the freedom to play adventurously are happier, healthier, more confident kids.
And we want to encourage every kid out there to go out and do something imaginative and adventurous– something outside their comfort zone. We want them to give new challenges a go – even if they can seem a tiny bit scary. Because trying new things should be fun! And we completely believe that every new challenge they take helps them grow up into more interesting, fun and confident people. The kind we all want to hang out with!
We say ‘let kids be kids’. Let them run wild together, dream big, get muddy and make up their own adventures. Let them learn about the world by being in it.
And we'll be there with great tasting refreshments and all the inspiration to keep them going through every new adventure.